Last year NYPL asked famous people to speak out on NYPL’s behalf and put it on youtube. That video has gotten a whopping 13,000 hits on youtube.

This year NYPL has taken a different tack and the videos, over the course of a week, have crushed last year’s videos. One features a skateboarding dog:

(Voltaire’s Candide is the favorite book of NYPL’s president)

The most successful, though, in getting NYPL in front of eyeballs is Improv Everywhere’s Ghostbuster’s video:

I’m actually kind of meh about the video for entertainment value, but I like the fact that it’s gotten a million plus views. It’s an interesting example of a non-profit organization changing it’s communication strategy.