I was checking out the headlines at the NYT when I saw this ad for uscanteen. While positioning metal canteens as a money-saving and environmentally sound choice, instead of what you’d find at Herman’s Military Antiques, is interesting, I don’t know if it’s going to work.

First, there are cheaper and lighter metal bottles out there. Second, they’re trying to promote the canteen carriers as fashion accessories. While there have been water bottles that have become fashionable like the Nalgene bottles, I just can’t see spending $120 on something that can only be used to carry my water bottle. I already generally carry a bag, why would I want something else strapped over my shoulder?

US Canteen’s advertising campaign is intriguing, but it’s not going to get me to give up my Platy bottle and it looks like I’m I’m not the only one. There are also those who are mocking the NYT for running this ad on its frontpage.