It started with liquid handsoap. I was in Target contemplating which liquid handsoap to purchase. Faced with a tear-drop shaped bottle of designer soap for $2.99 and an understated bottle of Target-brand soap for $0.85, I ended up going with the Target soap. Slowly, the Target logo started taking over my apartment.

Target toilet paper? Check. Target facial tissues? Check. Target paper towels? Check. Target sheets? Check, check, check, check.

While the quality of the products are comparable to brand name products and the prices are lower, the reason why I’ve started solely purchasing Target-brand household goods is for the packaging. I never noticed it until Target products reaced critical mass in my apartment, but purchasing household products from a number of different producers creates a riot of design and branding. Target products, however, have a uniform design style of a solid color with the target logo in an appropriate accent color.

It may not be the sign of a healthy mind, but it makes me feel good to look around my apartment and see a uniformity of design among my household products, especially when that design agrees so closely with my own aesthetic.